It's amazing what can happen when we ask "What if...?".
The, ever amazing, Coke marking maching is at it again. Simply by asking "what if people could share their can?" they've managed to create an incredable way to reimagine a can of Coke.
For more great ways to solve problems, reimagine a solution, or tackle a new obstical check out the book Thinkertoys by Michael Michalko.